SALT, the digital-first boat finance specialist, today marks its first year of lending, celebrating a successful launch year that has validated strong demand for a simpler, more accessible approach to marine finance.

Since beginning operations, SALT has helped customers across the UK finance their dream boats conveniently and efficiently, combining modern technology with highly personalised support from experienced marine finance professionals.

Over its first 12 months, the business has demonstrated that boat buyers value both digital ease and human expertise when making one of their most important lifestyle purchases.

SALT was founded to address longstanding pain points in the boat finance market, where complex processes and slow decision-making have often created friction for buyers and dealers alike.

Its Boat Finance App streamlines the application and approval journey, enabling customers to explore options, receive decisions quickly, and move forward with confidence — all while having access to knowledgeable experts who understand both finance and boating.

The company’s first year has seen strong traction across customer segments and boat types, supported by positive feedback on the clarity, speed, and friendliness of the service. This early success has helped SALT exceed initial expectations and build credibility with key stakeholders across the marine industry.

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As a direct result of this momentum, SALT has secured additional funding lines from UK banks, strengthening its balance sheet and providing capacity to support continued growth through 2026.

The business has also established new partnerships with boat dealers, reinforcing its role as a trusted finance partner and helping dealers offer a smoother buying experience for their customers.

Joe Dalton, CEO of SALT, commented: “It is fantastic to receive such positive feedback from our customers about our Boat Finance App and personalised service. We look forward to helping more customers get out on the water in the year ahead and supporting the industry we love to grow.”

Looking ahead, SALT plans to continue investing in its technology platform while expanding its dealer network and funding capability. The company remains focused on delivering a finance experience that is transparent, efficient, and supportive — ensuring customers feel confident and well looked after at every stage of their journey.

By combining smart technology with a genuine passion for boating and customer service, SALT believes it is well positioned to play a meaningful role in the evolution of marine finance in the UK.