Charter agents using MMK Booking Manager can now see which fleets run on Floatist directly within the booking portal. This is possible with the integration of the Floatist Badge.

This marks the first time operational software status has become visible at the point of booking in the yacht charter industry.

The move comes after understanding that charter guests are increasingly factoring digital operations into their booking decisions.

Floatist, which provides yacht management software to charter bases across the Mediterranean, Caribbean, and Asia, says that guests have been reaching out to ask which operators use the platform before making reservations.

MMK Systems, which connects over 1,300 fleet operators with more than 5,000 charter agents globally, sees the badge as a natural addition to their portal.

“This represents a natural progression of our partnership, one that brings value to both fleet operators and agents, further strengthening the trust this industry is built on” says Marko Gnjidic from MMK Systems.

The badge identifies fleets using Floatist for check-in, digital maintenance tracking, and guest communication leading to workflows that support strong operational discipline.

According to MMK research, operational discipline ranks among the most important factors agents consider when recommending a base to their customers, second only to accurate and recently taken images of boats.

For agents who regularly deal with post-charter complaints ranging from deposit disputes to poorly maintained boats, having visibility into how an operator runs their base reduces risk before a booking is made.

Cindy Allis, CEO of Floatist, said: “Agents want to book with operators they can trust. This partnership lets them quickly see which fleets have invested in the tools and processes that make charter operations run smoothly.”

The timing aligns with broader shifts in the charter market as guests become more comfortable with apps, and less tolerant of the operational chaos that was once considered normal on turnaround days.

Earlier this year, Floatist reported that over 55,000 charter guests will interact with their platform this season alone, creating a growing pool of customers who now expect this as their new standard.