Charter Itinerary’s new feature marks a significant milestone in CI’s growth, positioning the company as a leader in digital innovation within the luxury yacht charter market.

In response to the evolving demands of today’s charter guests, who seek meaningful connections with the destinations they visit, CI has expanded its platform to integrate over 250 bespoke experiences into the charter process. By combining cutting edge technology with partnerships from top tier experience providers, CI offers brokers the ability to present and book unparalleled adventures directly for their clients, all within a few clicks.

Charter Itinerary Co-Founder and CEO Boris De Bel commented: “Today’s UHNW charter clients want more than luxury; they seek unique, immersive experiences that create lasting memories. The yacht is no longer just a vessel but a gateway to exploration, whether cultural, adventurous, or wellness-focused. Clients expect highly personalised, seamless journeys that extend beyond traditional itineraries.”

Curated experiences

This launch reflects the company’s ongoing mission to innovate and adapt, leading the transition toward a more experience driven luxury charter market. From adrenaline packed adventures like exploring Greenland’s ice tunnels by helicopter or racing against professional F1 drivers, to culturally immersive activities such as private Vatican tours or dining with Andrea Bocelli, the offering caters to diverse client interests.

Onboard experiences have also been prioritised, allowing clients to enjoy bespoke entertainment such as immersive mystery parties, Cirque du Soleil style performances, or wellness retreats. Additionally, the platform includes multi day addons that extend pre and post charter holidays, giving clients a full spectrum luxury travel experience.

Enhancing value

This new feature aligns with CI’s growth strategy, focusing on scalability and market leadership in the luxury yacht charter sector. By enhancing the value it delivers to brokers and their clients, the company is setting itself apart from traditional competitors and offering a forward thinking solution to a rapidly evolving market.

CI Co-Founder Candice Christiansen stated: “In 2025, we will expand our portfolio of luxury experiences, strengthen partnerships with leading providers, and introduce AI-driven personalisation to deliver smarter, more tailored recommendations based on client preferences”.

She added: “By continuously refining the platform and enhancing broker support, CI aims to remain the go-to solution for experience-driven yacht charters, offering clients limitless possibilities with minimal effort.”

To find out more, visit: https://charteritinerary.com/