Our Startup Spotlight series introduces you to the entrepreneurs in our community, sharing their unique journeys as founders.

This week, we put the spotlight on Katy Jeffcoate, co-founder of IntusHQ.

What’s your story?

I’ve spent my career working with ultra-high-net-worth families, from yachts to new builds consultancy and private homes always managing interior inventories and set-ups as part of my role.

Over the years, I have found in frustrating that existing systems weren’t built with the interior in mind or that inventories are only built for one of the properties or yacht, making it impossible to manage items that move between properties or to see a centralised view across a family’s portfolio.

That gap inspired me to create IntusHQ, a system built for the bigger picture of inventory management for personal inventories and designed for the way teams actually work in this niche space.

Why does the industry need your solution?

Because in my opinion there isn’t the perfect solution at this time, we are all just getting by with systems that we are adapting to meet our needs, I believe it can be much better and this is what is driving me forward.

What have you enjoyed most about starting your own company?

I’m enjoying so many elements of starting my own business. After years working in the same space, I love the challenge of learning something completely new. There’s a real satisfaction in building this project on my own terms.

For me, it’s also about timing, it wasn’t right before, but now it is. With hard work, a great team, and a great product, I hope we’ll build something that truly benefits others working in the space I am so passionate about.

What challenges did you face at the beginning?

I think the challenges will always be there, every week brings something new. Mistakes are all part of the process, especially when you’ve never built a software business before and the world is evolving at an insane pace right now so what worked yesterday will not work in 1 month from now.

I’ve learned that if you accept that, listen to others, and keep moving forward, everything eventually falls into place.

What’s next for your business?

In the next few years, I see IntusHQ becoming the go-to platform for managing personal inventories across properties, yachts, and collections.

Any advice for entrepreneurs just starting out?

Be true to yourself and be prepared to make mistakes, they’re part of the process. Guard your cash flow carefully – there are plenty of people offering help for a fee, but not all of it moves you forward. At a certain point, you need to pay for action, not just advice.

A quote you live by:

Forward motion!